Flip the script.

As PPC account managers, we’ve always had to do a lot of reporting to keep our stakeholders informed. Now with the continued rise in automation, reporting has taken on new importance as one of the key ...

Advertisers and developers using Google Ad scripts now have support for Performance Max campaigns. You can pause and enable the campaign, and modify most asset types ...

Example AdWords Scripts to detect anomalies in the performance of accounts. Script results for all AdWords accounts are aggregated in a dashboard. If you’re anything like me, one of your least ...