Web analytics may well be the answer to that age-old marketer’s conundrum: I know that half my budget works I just don’t know which half. The main benefit of digital media is its ‘trackability’.

Editorial Note: Forbes Advisor may earn a commission on sales made from partner links on this page, but that doesn't affect our editors' opinions or evaluations. Data analytics can help small ...

eSpeaks’ Corey Noles talks with Rob Israch, President of Tipalti, about what it means to lead with Global-First Finance and how companies can build scalable, compliant operations in an increasingly ...