These rules of thumb will help your business break through the noise in 2026 and beyond.

As marketers, you have an opportunity to elevate the conversation around data center operations, turning technical ...

GE HealthCare and Interbrand unveiled the spinoff’s long-awaited brand strategy Monday morning. The $35 billion unit, which is GE’s first public spinoff and has been trading on the Nasdaq since ...

The first strategy is commonly known as a house of brands. In large markets, companies often launch many small brands to gain ...

Discover how a strong brand image and targeted marketing strategies can elevate your company's market share, drive sales, and ...

Many people mistake brand strategy for a series of fluffy, uninsightful statements about vague values and target demographics. Cue: women aged 18- 34 who shop online. Cute, but incorrect. When done ...

Branding refers to the process of creating and establishing a distinctive identity for a product, service, company or individual. It involves shaping the perceptions and associations that people have ...

AI technology has transformed personal branding by providing various tools and resources that allow individuals to enhance their digital presence, refine their branding efforts, and maximize their ...

With over 4.9 billion social media users worldwide and 95% of recruiters screening candidates online before interviews, personal branding has evolved from optional marketing exercise to career ...

In a world where perception defines value, brand storytelling has become an essential part of luxury itself. It’s not only about being seen — it’s about being remembered, admired, and trusted. United ...

With an estimated two million licensed real estate agents in the US, it’s never been more important to stand out in a memorable way. When you meet someone in person, that’s easy — you’ll win them over ...

People may say you are your brand. But are you making sure that your brand is you? Source: Ferdinand Studio / Pexels These days it seems like there's an endless stream of people on social media ...