Competitive analysis is the process of analysing the strategy employed by competitors to stay ahead of them. It includes researching the competitors’ sales, products, SWOT (strengths, weaknesses, ...

Learn about Porter's 5 Forces and SWOT analysis, tools companies use to analyze the competition, make strategic decisions, ...

Start a file on each of your competitors including advertising, promotional materials, and pricing strategies. Review these files periodically, determining how often they advertise, sponsor promotions ...

There's an old saying, "Give, and you will receive." Unfortunately, that doesn't always work out in the digital landscape. As anyone who's ever spent any time on a marketing campaign can attest, ...

Marketing is an inherently competitive activity we are here to take market share from direct or indirect competitors. Yet competitor analysis is frequently overlooked by B2B marketers. Richard Bush, ...

The current digital-first economy is characterized by the fact that the winners are not only those who innovate or make their ...

Knowing what is going on with your PPC efforts is as important as knowing what your competitors are doing. Monitoring your competitors’ activities can help you capitalize on their weaknesses, draw ...

In an increasingly complex and globalized business world, precise data and in-depth analysis have become more than just strategic tools. They form the foundation for sustainable decisions that ...

How to Improve SEO? 15 Experts’ Recommendations How to Perform an SEO Competitor Analysis Imagine swinging your sword blindfolded. You’re battling someone but don’t know who or what. An SEO competitor ...

Geoff Michener is the CEO of dataplor, a startup focused on helping companies succeed abroad through high-quality geospatial data. Businesses seeking to outmaneuver their competition need deeper ...