Product development is a process that involves several stages, from ideation to launch it also determines the success or failure of a product. One critical step in this process is concept testing.

New web-based tools are democratizing the concept testing process and enabling everyone from brand managers at large CPG companies to start-ups to get rapid feedback on new product concepts, packaging ...

Bridging imagination and reality is key to unlocking potential in the consumer packaged goods (CPG) innovation cycle. First, you come up with a new concept. Then you make and test it with consumers.

Ah, the retailer’s shelf. It’s either a red-carpet runway for a brilliantly conceived new product or the last stop before the dollar store. Consumer-product companies have a wretched track record when ...

Concept tests aren't something we'd encourage you to skip. After all, it's imperative to know how your target audience might react to a new or improved product before you spend tons of money launching ...

Too many businesses pour time and money into developing products or services that ultimately fail. The reason? They never validated their assumptions before launching. Concept testing reduces that ...

Aha!, providers of an online qualitative technology platform, has released an advanced multi-day TruRotation Ad/Concept testing feature as part of its suite of market research tools. Using a ...

All design changes you make to your network must be tested with a proof of concept plan. It is important to test the current design, configuration and IOS versions in a non-production environment or ...