Developing a company’s long-term strategic plan is an ambitious undertaking—and it becomes even more complex when the plan is closely tied to advancing the digital maturity of the world’s 10th-largest ...

Discover how the Value Marketing Framework revolutionizes traditional marketing approaches by emphasizing value-added strategies. This innovative framework guides businesses in quickly and affordably ...

Having an effective growth strategy is essential to any business—for startups, it’s do or die. Being able to scale quickly can mean the difference between thriving and barely surviving. As someone who ...

Forbes contributors publish independent expert analyses and insights. Rebecca Shaddix covers overlooked aspects of big data and technology. Oct 28, 2024, 10:45am EDT Attribution in marketing gets a ...

There are many statistics talking about the continuing explosion of mobile as a marketing channel – and although consumer campaigns tend to get a bigger profile, B2B businesses can and should be aware ...

Supply chain is one of the most critical functions of a health system, so it’s critical they create a strategic supply chain model that aligns with their vision. A strategic model means moving beyond ...

Online marketing has become a crucial strategy for creating a successful, competitive business. However, the vast array of digital marketing options and channels can feel overwhelming. What works for ...

Readmission rates are often viewed as success markers for quality of care in hospitals and skilled nursing facilities. As the result of legislation introduced as part of the Affordable Care Act, ...

Almost 10 years ago I penned a strategy article inspiring ad hominem attacks, the suggestion by former colleagues that I had written something akin to The Anarchist Cookbook, and otherwise causing ...