Every customer your business interacts with has unique needs, tastes, budgets, and more. So, it doesn’t make sense to treat all your customers alike. A marketing campaign that tries to speak to your ...

Duncan is an award-winning technology industry analyst, specialising in cloud computing, blockchain, martech and edge computing. Six in 10 UK marketers (61%) believe consumer segmentation – the ...

Customer churn prediction and segmentation have emerged as pivotal areas of research and practice, given their substantial impact on revenue protection and strategic customer management. These methods ...

The pandemic has been a huge reset of our times. The historical understanding of customers and their segments is undergoing change. In fact, I'm finding that new-age customers are multilayered and ...

Keep your business competitive by paying attention to these seven market segmentation trends that will help you stay ahead of ...