Earlier this month, Google AdWords officially launched Flexible Conversion Counting, a new type of conversion that allows advertisers to track the types of conversions that are most valuable to their ...

Power Query often automatically adds a ‘Change Type’ step after loading data to try and assign data types to columns based on the first 1,000 rows. If your data includes inconsistent types, such as ...

To help businesses track calls generated from AdWords ads for better attribution and campaign optimization, advertisers will soon be able to import call conversion data into Google AdWords. Currently, ...