B2B Marketing Magazine

Direct mail (DM): 3 winning campaign examples from B2B brands

Think direct mail (DM) is dead? Inbox overload means decision makers are paying more attention to what comes in the post. Michael King looks at three examples of awesome B2B campaigns demonstrating DM ...
Demand Gen Report

Direct Mail Reborn: B2B Marketers Integrate More Physical Mail With Digital Channels

Traditional direct mail is still an important means of communication among B2B marketers, and industry experts are seeing signs of its resurgence as a lead gen tool. This is due to marketers seeing ...
The Business Journals

Direct mail: B2B’s secret weapon in 2021?

President at Thought Transformation, working with companies to align sales with tactical marketing for repeatable revenue. To continue reading this content, please ...
B2B Marketing Magazine

Data diligence can prevent direct mail #Fail

I received a direct mail piece last week which delighted and distressed me in equal measure! I’ll start by explaining why it deserves praise: It was direct mail. These days, the channel is vastly ...
MediaPost

B2B Channel Wrestling: Which Is First, Email Or Direct Mail?

This must be Direct Mail Day in B2B. Forrester had put out a report titled “Direct Mail Captures the Attention Of Buyers Overwhelmed by Digital Tactics.” And Demand Metric and PFL seemed to concur in ...