Examples of the PS Store's dynamic pricing have been spotted in the wild, and appears to be applied to Sony's first-party games such as Stellar Blade.

Insider Gaming claims to have found proof of the long-rumoured dynamic pricing model Sony seems to be testing for the ...

If you feel like you’re being nickel-and-dimed everywhere you shop – you probably are. Instacart has been using a shady AI algorithm that charges different prices to different customers on the same ...

Forbes contributors publish independent expert analyses and insights. Dynamic pricing, once limited to airlines and hotels, has now spread across industries like retail, ride-sharing, entertainment, ...

As an industry, we have been discussing dynamic pricing for more than a decade. Numerous iterations pop into the public forums occasionally: variable, seasonal, and, lately, surge pricing. Last week, ...