Infinite scroll has become a darling feature of websites, rolling out on new platforms every day, streamlining content consumption for readers who will never have to hit a “next page” button again.

European Commission has taken aim at TikTok’s ‘addictive’ design ...

"Infinite scrolling" is fashionable, but it is still one of the abominations of today's web. Indeed, it subverts the web's original intention, and destroys its basic design promise. The whole idea of ...

Google is capable of crawling webpages that utilize infinite scrolling to a certain extent. Here’s how it works and the impact it has on SEO. This topic was discussed during the Google Search Central ...

Google’s Martin Splitt had to remind SEOs and site owners that Googlebot doesn’t scroll through pages. When infinite scrolling is implemented on a web page it can cause issues with how the content is ...

YouTube is testing infinite scroll for long-form videos. This change, spotted in the YouTube app, could alter or even destroy an important gesture navigation for smartphone users. YouTube is by far ...

A few years ago, everyone was clicking. Today, we’re all scrolling. Twitter, Pinterest, Facebook, and as of this week, Instagram and Medium - it seems everyone is getting on the infinite scroll bus.

The government is currently considering an Australian-style social media ban for under-16s in the UK, and has highlighted infinite scrolling as a feature which "drives addictive or compulsive use".

The European Commission on Friday accused TikTok of purposefully designing its app to be “addictive,” calling out features such as infinite scroll, autoplay, and push notifications, as well as its ...