While the media coverage of the new SmartLabel initiative has focused on shoppers’ enthusiasm (or lack, thereof) for scanning QR codes as they shop, or whether it’s just an elaborate ruse by ‘big food ...
The initiative that gives consumers detailed product information via QR codes is gearing up for a major shift in retail technology.
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How to create a QR code for a video (and make sure it actually plays)
Video QR codes sound simple: scan, watch, done. But anyone who’s tried to put one on a poster, a menu, or a product box ...
The reasoning behind the push for QR code labels is manifold. At a surface level, lengthy clothing tags can be uncomfortable and wasteful–requiring the apparel industry to “produce so much label tape ...
In the early days of packaging, a box was simply a vessel designed for protection and delivery. But in this day and age of digital transformation, packaging has become a smart, interactive interface ...
If nutrition labels require a smartphone app to unlock, will consumers read them? That is the debate dividing healthy-food advocates and some food manufacturers that intend to use so-called QR codes ...
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