According to Nielsen’s The Gauge, November 2025 delivered a 5.5 percent monthly increase in total TV and streaming usage. Broadcast’s viewership increased 7 percent versus October to capture 23.2 ...

NEW YORK—The power of the NFL to drive TV viewing was on full display in in November, with new data from Nielsen’s monthly snapshot of TV viewing, The Gauge, showing a 5.5% monthly increase in ...

When pre-existing live broadcast operations add streaming for the same events or content, there’s a temptation to “bolt on” streaming to the existing workflow and treat it as just another output or ...

In a world of fragmented screens and shifting algorithms, broadcast television is one of advertising’s most powerful and proven platforms. While much of the industry’s attention has shifted heavily ...

A few weeks ago a company called FilmOn launched a service that let you stream live TV broadcasts from major US network affiliates to an iPhone, iPod touch, or iPad using your web browser. Just ...