In a world where consumers are bombarded with ads everywhere they go, authenticity—the quality of being honest, genuine and trustworthy—is the key to breaking through the attention barrier.

In the last 2 years, and accelerated by COVID, native advertising has exploded across healthcare for DTC and HCP marketing. Native ads have been adopted by all healthcare industries including pharma, ...

Seventy percent of users dislike mobile ads, and around 45% of people leverage ad blockers to prevent their experiences from being interrupted. So, let’s be honest: Most people find digital ads ...

The world of digital marketing never sits still. It is always evolving at breakneck speed as marketers develop new tools, platforms, and techniques to outperform their opponents. One recent example of ...

Whether it’s sponsored content, advertorials, content recommendation widgets, branded content or product placement, native advertising has been around for a long time. But for a supply-side platform ...

Advertisers are responsible for proving and improving the value of their ad spend, but the rapidly changing consumption behaviors and purchase patterns of today’s consumers make this process harder ...

Native ads, according to the Interactive Advertising Bureau (IAB), are ones “that are so cohesive with the page content, assimilated into the design, and consistent with the platform behavior that the ...

International game-tech company Yodo1 has now unlocked native ads as a feature on its world-leading game monetisation platform, Managed Ads Services (MAS). The upgrade, which took effect on March 14, ...