Companies need a blend of quantitative and qualitative data for a comprehensive view of their customers. The purpose of observational research is to understand what people are doing. The purpose of ...

The Regulatory Citation and How It Applies: “Research that only includes interactions involving educational tests (cognitive, diagnostic, aptitude, achievement), survey procedures, interview ...

Research suggests that observing others' decision-making can teach people to make better decisions themselves. The research tested the effectiveness of a new debiasing training strategy and reports ...