No one in programmatic advertising needs another reminder about fragmentation. This complexity stands in sharp contrast to ...

PubMatic is partnering with Untapped Growth to deploy AI agents that could change the programmatic supply chain-no DSP ...

It’s widely reported that anywhere from 20% to 30% of programmatic video spend is lost due to supply-side misrepresentation, invalid traffic and low-quality inventory. That’s billions in wasted ad ...

The short answer: not yet, and taxonomies matter. If the broadcast industry wants to move forward with credibility and ...

Discover how B2B programmatic advertising can accelerate pipeline growth by leveraging ABM, intent data, and multichannel ...

The evolution of programmatic advertising and why it’s in an organization’s best interest to understand—and take advantage—of the approach. The Fast Company Executive Board is a private, fee-based ...

The embrace of programmatic ad-buying tools is fueling a dramatic uptick in the share of digital ads sold through programmatic platforms, particularly those focused on real-time bidding or RTB. Total ...

The popularity of mobile programmatic advertising has recently soared. The subject is mentioned frequently in popular advertising trade journals, at conferences and in social media. But what exactly ...

Brands gain programmatic access to premium advertising inventory in waiting rooms nationwide, powered by claims-level insights to reach high-intent audiences CINCINNATI, March 24, 2026 /PRNewswire/ -- ...

Most media buyers say they expect to increase their programmatic spend this year, according to recent research from Comscore. The report was based on data from a survey conducted in November 2025 ...

The new programmatic advertising model from Exterior Plus has the potential to revolutionise airport adverting at Spain’s two ...