Marketing to customers via email is an art, but it’s one any small business can master and use to achieve impressive ROI. Most forms of marketing are expensive. Direct mailers can cost up to $1 per ...

Using AI for different types of marketing content. Generative AI tools such as ChatGPT, Gemini, Jasper, Copy.ai and ...

Email marketing can be a boon for business owners, providing one of the most direct ways to communicate with potential customers. "We decided to invest in email first when starting our business ...

Several months ago, we discussed a report from Constant Contact, Small Business Now: The Current State of SMB Marketing, showing that small business owners were struggling to market their products and ...

Forbes contributors publish independent expert analyses and insights. Providing tools and resources to start, grow and manage your business. Despite an improving economy and record-setting consumer ...

Struggling to decide where to focus your marketing efforts? Learn how a cross-channel marketing strategy can help small businesses increase customer retention, boost sales and create seamless brand ...

A good strategy can help a company attract new customers, communicate with them, and collect important data Elysse Bell is a finance and business writer for Investopedia. She writes about small ...

Re-engage with past leads who have gone cold. Ask for (and earn more) reviews on Google. This will help you rank higher in search results and attract more customers. Build backlinks for your website ...

The world of small business is constantly changing. Today, a new wave of entrepreneurs is navigating an incredibly challenging environment with perseverance and optimism. Global insights from Constant ...

Often in small business marketing, the focus is on selling to new customers. It's true that getting new business is exciting and fulfilling; it always feels great to land a new sale or launch a ...