Google’s SEO tools, including Analytics, Search Console, and Ads, are a powerful, free way to build your website traffic.

See how long-tail Google Search Console queries reveal AI-style prompts, plus a regex trick and ways to turn raw data into tracking insights.

Google now lets you add your shipping and returns information within Google Search Console, even if you do not have a Google Merchant Center account. Previously, Google let you do this only if you had ...

Google now lets merchants add their shipping and return policies to Google Search without having a Google Merchant Center account. You can do this within Google Search Console and/or by using new ...

Google has added a “Discussion Forum” filter in Search Console’s Performance report. Publishers can now track impressions, clicks, and positions for forum-style content. The update applies to pages ...

CrUX reports user experience by page views; Search Console reports by URLs (grouped). Both can be right at the same time. Understand each tool’s method before comparing numbers. Google's Barry Pollard ...

Editor's take: The glitch illustrates the complexity of integrating generative AI systems with real-time search data. Scraping search results across public infrastructures raises both technical and ...

Google Search Console has a bug with its API when filtering on the searchAppearance dimension. This bug occurs when using the notEquals or notContains operators, it will only return rows with the ...