Why Cosm, Xreal, Immotion, and XRHealth are among Fast Company’s Most Innovative Companies in augmented and virtual reality ...

Researchers from Japan developed a novel technology that transforms real-world doors into interactive portals between physical and virtual worlds, enhancing user experience and immersive virtual ...

Virtual reality is becoming more of a thing, now that we have high quality headsets and the computing power to generate attractive environments. Many VR systems use controllers held in mid air, or ...

Brands are constantly seeking innovative ways to connect with their audiences. Today, virtual reality (VR) and augmented reality (AR) are no longer just futuristic concepts. They are powerful tools ...

The best video games carry a feeling of immersion, as though players are being actively transported into the world of the game. Virtual reality takes that immersion to the next level. Players truly ...