Without an easy interface for clicking through to purchase, audio and video ads have, until recently, been best suited to upper-funnel brand-awareness campaigns rather than direct response. But now, ...

A startup called Lisnr wants to replace NFC and QR codes with a new technology that sends data over audio — a communication protocol it’s calling Smart Tone. The technology it’s invented can be used ...

Dynamic QR codes are the operational foundation of any serious QR strategy. Unlike static codes, they let you update the ...

Digital transformation is redefining how we experience creativity. One unexpected but increasingly valuable tool is the QR code, now widely adopted in music education, performance, and visual art ...

TONE’s Audio-Activated QR technology™ utilizes sound to passively engage with audiences, products and services. It allows for never-before-seen levels of engagement, activation, and metrics. The ...

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Video QR codes sound simple: scan, watch, done. But anyone who’s tried to put one on a poster, a menu, or a product box ...

Uniqode reports many QR Code strategies fall into the "one-scan trap," leading to missed customer lifetime value. Brands must ...