Today, the purchase is often secondary to the experience. Consumers participate in a narrative, share moments with others and ...
Thinking back to what seems like ages ago, the onset of the pandemic last year prompted people across the globe to react in different but common ways. We all took a collective pause with our daily ...
While the psychology of consumer behavior would veer off into a number of different directions in the 1950s, its core remained psychoanalytic theory brought over from Europe in the 1930s. Nothing ...
Retailers are using daily transaction insights to understand subtle (yet important) nuances of how consumer spending shifts ...
Prices are rising for just about everything, forcing millions of Americans to make increasingly difficult choices. More than 8 in 10 consumers are planning to rethink or even reduce their product ...
Rising fuel-price pressure is reshaping everyday spending, but consumers remain active, value-focused, and selectively ...
Retail sales are growing about 4%, that's in line with the pre-COVID trend line. Services spending, which is spending on ...
Consumer sentiment reflects consumers' overall attitude and confidence regarding the economy. Positive consumer sentiment often leads to increased spending, driving economic growth. Negative consumer ...
The conference unites marketing, media, and technology leaders to discuss AI, changing consumer behaviour, and data-driven ...