The FDA wants to put clearer nutrition labels on the front of food packages - but new research suggests a different design might work better.
One cold weekday earlier this year, I convinced five friends to let me follow them around while they bought wine. We passed row after row of bottles, hundreds of images competing for our 10 to 15 ...
The efficacy of front-of-package labels varies; Multi-High-In shows superior results in promoting healthier food choices ...
ASK SOMEONE THE KIND of wine he prefers and he may or may not be able to describe it; ask someone what kind of wine label he (or she) likes and you’re guaranteed to get a reply. From occasional ...
Packaged foods offer convenience for families and individuals, but they can be a major source of saturated fat, sodium and ...
Add Yahoo as a preferred source to see more of our stories on Google. Smuckers is giving one of its most popular items a makeover. For three decades, Smucker's jams and fruit spreads have been ...
Buying wine is rarely as straightforward as we might think. Research from Nielsen reveals that about 62% of the time, “consumers are considering multiple options leaving huge opportunities for labels ...
Labels are often the first point of contact between a brand and its potential customers. Every element of a label, like color, imagery, material, and even shape, plays a role in shaping consumer ...
I judge a lot of things by their covers. Books… Trendy clurrrrbs… Facebook profiles… And yes, beer. There, I said it. I’ve picked up a pint based on nothing more than its well-designed label. And now ...