Starbucks said that all rewards members will now receive one free drink customization each month through a new offer called "Free Mod ...

Starbucks’ recent overhaul of its loyalty program marks a significant shift for what has long been considered the benchmark in beverage-based rewards. The previous structure was intentionally simple: ...

The new Starbucks Rewards loyalty program has a "tiered structure" with Green, Gold and Reserve levels.

Starbucks has launched a sweeping overhaul of its long-running loyalty program, introducing a tiered rewards system that the company says will offer customers more ways to earn perks. However, almost ...

Starbucks launched an improved loyalty program, but the ghost of its former Gold Card is coming back to haunt the company.