Attention, gamers: if you thought new titles on top of the endless cavalcade of sequels and remakes were derivative now, wait till you hear about what the game engine maker Unity has got in store.

Making a video game usually means learning to code, working with complex game engines, and spending hours piecing everything together. That is true even for simple casual games. Many aspiring ...

Unity CEO Matthew Bromberg has touted generative AI advancements in its game engine that'll soon enable users to "prompt full casual games into existence" just by using natural language. While ...

Mixing game development with artificial intelligence has already proven to be a controversial topic, but it’s not something Unity Technologies (the company behind the Unity game engine) is shying away ...

TL;DR: Unity's upgraded AI, launching in beta at GDC, enables developers to create full casual games using natural language prompts without coding. Leveraging advanced models from OpenAI and Meta, ...

Unity stock has tumbled twice recently, first after Google's Project Genie Reveal, and then after a disappointing earnings report. Project Genie is impressive, but it won't replace video game engines.

At the time, I was working as the head of user experience at a consumer AI image generation startup, spending up to nine hours a day prompting early generative systems to help improve our models. I’d ...

In a world where there is continuous rapid change, organizational strength is not only in technology, products or even strategies, but within the individuals working behind them. Organizations cannot ...

Unity is allegedly introducing a new annual fee for its largest Enterprise users, requiring a "minimum commitment" of $250,000 to $2 million, depending on each game's revenue. It will reportedly be ...

New AI-driven jobs like decision designer and AI Experience Officer are emerging rapidly. These roles blend AI expertise with psychology, ethics, and organizational design skills. This article is part ...

Epic Games is teaming up with arguably its biggest game development rival. Epic Games is teaming up with arguably its biggest game development rival. is a senior reporter covering technology, gaming, ...